8 Virtual Staging Myths That Agents Believe But Aren’t True

Virtual Home Staging is often misunderstood as being deceptive and we dispel the myths

Virtual Staging is now part of mainstream Real Estate Marketing strategy where Listing Agents and Homeowners choose to digitally furnish photos of vacant or poorly furnished listings instead of renting real furniture. Despite being proven to work, some agents still refuse to see the value of Virtual Staging and argue that it should not be part of an effective Real Estate Marketing plan

What follows is our response to the common concerns and questions raised by Real Estate Agents, most of whom have later turned into our customers and believers of Virtual Staging. 

Agent Myth #1: Virtual staging is misrepresenting the property

Virtual home staging involves staging pictures of rooms with virtual furniture and accessories. Just like traditional staging, it is a visual tool to help buyers imagine and visualize their future homes. With virtual staging we never make structural changes to the house like changing floors, walls or lighting. We are only inserting furniture and accessories into the photos to show the rooms as furnished. So there is no misrepresentation since the house has not been modified in any way. 

Agent Myth #2: Virtual staging is against MLS rules and regulations

After having staged over 50000 homes for 90% of the MLS’s in the country, we have seen that MLS organizations have no objections with Virtual Staging as long as it is properly disclosed in the listing that the property has been virtually staged to showcase the future to potential buyers. It is also a good idea to include both before and after Virtually Staged photos for clarity. 

Agent Myth #3: Buyers will be turned off when the house doesn’t look like the pictures

This is a common concern from agents that since the actual house doesn’t look as great as the Virtually Staged photos online, the buyers might be disappointed when they show up. After having interviewed hundreds of buyers during showings and open houses, we have seen that buyers instantly understand what virtual staging is and they appreciate the fact that they can see the home both as furnished in pictures and vacant in person to see the possibilities. 

Agent Myth #4: Virtual staging looks fake and cartoonish

Photo-realistic Virtual Staging technology has come a long way in the last 5 years. However it still remains an art that is not easy to master. Just as there are good and bad real estate photographers, there are good and bad virtual staging providers. The biggest differentiator among them is how “real” they can make Virtual Staging look. Seasoned virtual staging experts know the right tools and techniques to make virtual staging look photo-realistic where it is indiscernible from real staging. It is important to find a highly reputable virtual staging company because Virtual Staging only works when it looks real. 

Agent Myth #5: Virtual Staging requires accurate floor plans and measurements

Agents tend to assume that since Virtual Staging designers can’t visit the actual house, they must be provided the floor measurements for the rooms being staged. The fact is that Virtual staging does not require floor measurements or floor plans. Virtual staging designers can determine the room measurements simply from the listing photos using standard window and door heights and size furnishings accordingly. 

Agent Myth #6: Virtual staging requires rooms to be 100% empty

A lot of times there are pieces of furniture and moving supplies left over. Virtual Staging can be used to remove existing furniture and clutter in the photos prior to staging the rooms. The Best Virtual Stagers can even replace the entire furniture in fully furnished rooms and re-furnish them. This is very useful for poorly furnished homes where the buyers cannot see past the furnishings to see the potential of the property. 

Agent Myth #7: Virtual staging only works with certain type of photos

Virtual staging can work with any type of photos and there are no special requirements. Any picture angle and any resolution can be staged. In fact they don’t even have to be professional photos. Virtual staging can be done using regular mobile phone photos as well. 

Agent Myth #8: Real Estate Photographers can also be Virtual Stagers

Virtual staging is a very specialized skill set requiring advanced 3D design and interior design skills. Most photographers don’t possess these skills and they use off the shelf software to produce sub par virtual staging quality. That’s why it is always recommended to have a specialized virtual staging company do the staging instead of relying on real estate photographers to do it.  

Virtual staging is the future of online Real Estate Listing marketing and it is here to stay. Agents must approach new Real Estate Marketing ideas like Virtual Staging with an open mind and let the results convince them of the value instead of believing the long standing.


Drew Scott From Property Brothers Chooses PadStyler

Drew Scott, the beloved TV host from HGTV hit show Property Brothers, chooses PadStyler for 3D Renderings and Virtual Staging. Drew’s social media followers submitted photos of their outdated homes. Drew used PadStyler to showcase how these rooms could be renovated and refurnished into attractive living spaces.

Drew’s Advice
No storage. Create a space that shows maximum function with ample storage.

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Drew’s Advice
Keeping original Character or adding Character that ties into era of home.

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Drew’s Advice
Be careful not to over-renovate. You will most likely be competing with new builds in your neighborhood. Create flow and more open concept feel.

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Drew’s Advice
Utilize the space. Update with new cabinets new countertops new lighting and new flooring.

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Drew’s Advice
Don’t oversell the house with pictures. If the listing says it’s renovated, buyers expect to see a beautiful renovation. Showcase the features of the house that will help to sell it.

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Drew’s Advice
Renovate to create or make use of the space. New cabinets and utilize space with an island.

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Drew’s Advice
Just because your house is small doesn’t mean it can’t have a big wow factor. Create flow and function.

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Drew’s Advice
Minor updates and decluttering the space will give it a fresh feel. Re-organizing to give the space a new clean look.

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Drew’s Advice
Structural issues need to be addressed to create a livable space.

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Drew’s Advice
Don’t spend on fluff if you have no function. Spend money to make the space more functional and take advantage of the space and natural light.

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4 Killer Marketing Ideas For New Construction

Virtual Staging, 3D Walkthroughs & Interactive Sales Kiosks Are The New Age Of New Home Marketing

New Home Construction has been booming across the country. According to a survey by Trulia, twice as many people prefer a newly built home over an older home. The biggest reasons cited are modern amenities and the ability to customize the home to their preferences during the construction process. This also means that buyers expect more from their pre-sales and builder consulting experience than ever before.

In a cut throat environment of increased competition from big players, combined with lofty buyer expectations, real estate developers have been turning to innovative digital marketing tactics to stand out from the pack.

Here are some New Construction Marketing ideas that are sure to delight your customers and help you build a Tech-Savvy Construction Company.

Virtual Staging

Virtual staging is the new wave in home staging where you stage the pictures of homes using 3D furniture and décor, instead of bringing in actual physical furniture into the house. According to NAR (National Association of Realtors), 90% of buyers cannot visualize a vacant property effectively. Virtual home staging is a cost effective way to show the potential of the property to future buyers without renting expensive furniture or hiring movers.

Virtual Staging can also allow you to stage the same space in multiple different ways tailored to each demographic. In the age of Pinterest and Instagram, the power of Virtual Interior Design as a New Home Marketing Tool cannot be underestimated.

 

3D Walkthrough

Most Home Builders are not marketing their properties early enough. The smartest property developers understand the power of 3D Architectural Renderings as a pre-construction marketing tool. 3D renderings give you the ability to start marketing homes as soon as the architectural plans are submitted, well before you break ground.

3D Walkthrough is a video tour of the property where the customer can virtually walk through the house before it’s built. This type of rendering goes a step further from still 3D renderings in helping convey a sense of space to potential buyers. 3D Walkthrough also takes the guesswork out of the construction process by showing the clients exactly what to expect from the final finished space.

 

Interactive Sales App

Modern home buyers expect more control and involvement with the home building process. The sales center experience has evolved where just having a physical office with paper brochures no longer cuts it. Innovative construction companies provide interactive lot selection and home design apps via mobile, tablets and in-office sales kiosks. Buyers can view fully furnished 3D floor plans and virtually configure their options in real-time. This level of interaction gives potential buyers a psychological ownership of the home they are configuring, helping boost sales and customer satisfaction.

 

Automated Drip Marketing

All of the above tactics help bring interested buyers through the door. What happens when they leave? That’s when automated drip email marketing comes into play. Drip marketing refers to pre-configured email marketing messages that go out interested buyers at certain pre-set intervals from the time when they visited your website or sales center. You can use each email message in the chain to highlight certain aspects of the neighborhood, construction quality, available plans, options and more.

This type of marketing only needs to be designed and scheduled once. Once you set it and forget it, it pays dividends for as long as it runs. Most email marketing systems support some form of automated drip marketing. Our platform of choice is Mailchimp.

Large multifamily developers in major metropolitan markets have already been using these types of marketing strategies successfully. These are increasingly becoming accessible to smaller real estate developers as well. In a hyper competitive business of New Home Sales, building beautiful homes and capturing buyers emotions using digital marketing techniques is a sure-fire recipe for success.


PadStyler Launches First Virtual Curb Appeal Enhancement Service

Proves that sunny skies and greener grass help sell homes faster and for more money.

http://www.prweb.com/releases/2014/12/prweb12403319.htm

PadStyler (https://www.padstyler.com) today announced that it is launching an industry first virtual curb appeal enhancement service to help real estate agents sell homes faster. This new service offering is a natural extension for PadStyler, which already provides virtual home staging and real estate marketing consulting services to agents across the world.

As part of this service, PadStyler can take the exterior picture of any real estate listing and enhance it by adding sunnier sky, greener grass and brighter paint. These enhancements instantly boost property appeal of online listings and result in more showing inquiries.

According to National Association of Realtors, 90% of home buyers now search for homes online. On average potential buyers only look at a listing for three seconds while browsing, before deciding to click on it for details. This makes the cover picture of the listing the most important asset that the agent has to make those three seconds count and draw the buyers in.

During a pilot run of this new service, listings that had exterior images enhanced by PadStyler saw on average 32% more clicks per day as compared to the same listings without enhanced exterior images, resulting in 24% more showing inquiries. “Mood sells houses. If you can put buyers in a better mood, you have just raised your chances of selling that house.” said CJ Singh, PadStyler CEO. “You can’t always take your property photos on the best possible day when the weather is perfect and landscaping is at its best, that’s where our virtual curb appeal enhancement comes in.”

In addition to the standard exterior enhancements, PadStyler virtual curb appeal enhancement service has also been extended to do things like virtual snow removal, fixing exterior imperfections, improved landscaping and more with great results.

PadStyler.com, based in Boise, Idaho, provides affordable virtual home staging and real estate marketing solutions to real estate agencies around the world to help them sell homes faster, and for more money. PadStyler backs all its services with a 100% money back guarantee.